Today, in addition to traditional features of the visual identity, companies are beginning to be interested in the development of their own olfactory image and thus further differentiate from the competition. A fragrance or custom scent can immediately be systematically associated with the company name or to a specific brand.

The logo olfactory, also called "brand smell" or "logolf" in the jargon of international marketing medium is equivalent but adapted to the olfactory area, the characteristic jingle or logo. A flavoring, a fragrance, may become an indicator for recognition of a brand, a message of a quality, or even the spirit that the company wants to go.

The olfactory signaling benefits the company that uses it without losing the message, as today, yet few companies do, connoting aspects of innovation and a more lasting remembrance in memory. Besides, the interest of "logolf" lies in the fact that can be used on a variety of printed materials the company and in different media and merchandising. It can also be also used at the time of company-specific events. The selected fragrance (or scent) can be connected as well, in a systematic way, to the brand.

The olfactory logo allows, multiply the opportunities to be identified and recognized in what it communicates.

This use of the odor for a brand seems quite appropriate since it rememore the functions normally attributed to smell. The brand has first identification function: allows the consumer to identify the product in its main features. The brand is a concentration of information. It is in some way a product of the offer of memory. The combination of an odor brand can help reinforce this memorization. The flavoring adds to mark an attribute that, if it is in perfect consistency with the product characteristics, will allow better identification by the consumer. The flavoring enhances the memory of past experiences, should make the consumer feel at home and comfortable to stay in office longer.

The flavoring increases the added value of products, ie, a product is perceived as having greater value in a flavored, well like this "upgrade" is conferred to the store or the mall as a whole, differentiating it from the competition and you giving greater value.

The essential difficulty at the time of development of the olfactory logo lies in the choice of fragrance. Indeed, it is quite difficult to achieve unanimity in these terms. We should imagine a fragrance that may please a greater number of people, having a low level of rejection.

The scent creates or recreate a pleasant universe to the individual. The latter associated with certain events of your life (vacation, childhood) very specific odors.

• The Croma forwards to the client a briefing with a few questions to direct the creation of fragrances.

• The Croma will ask next to its various raw materials supliers , and new developments concerning the requested direction.

• The fragrances will be created to ensure the originality of the olfactory identity.

• Will be displayed for 6 fragrances Olfactory Identity shaped refills.

• A mini diffuser for the customer test the fragrances will be sent.

• The mini-diffuser should be connected in a boardroom and people invited to give their opinion about the fragrances should enter one by one and fill in the questionnaire.

• (A Croma provides the questionnaire)

We suggest these if they are not completely satisfied, choose one or two to indicate an olfactory direction.

New research could be done in the room. 1 may be chosen or fragrances 2

On the chosen fragrance, the Croma present the olfactory description of all the top notes, middle and bottom and what they represent and also the pyramid design, and the explanation of why your choice to be used for marketing.

The olfactory / sensory marketing exploits the power of emotional memory, which develops from vivid experiences in our past.

The first time you have an experience where there is a scent or fragrance involved, our brain creates an experience-aroma connection.

The olfactory memory that will accompany us for the rest of our lives is created.

This memory can be apparently forgotten until a sensory stimulus to bring back, awakening within us a universe of memories and emotions.